Principles of proper argumentation in the creation of the thesis
The purpose of the bachelor’s and master’s thesis is to demonstrate that the student is able to apply the knowledge gained in the study in practice to solve a particular problem. Creative approach and some originality of processing are assumed. What the opponent, or even the supervisor, is also expecting is the ability to argue unambiguously, comprehensibly, logically, and objectively, especially in the last (and most important) design part of the thesis. So how to proceed with the creation of the text so that the principles of good reasoning are met?
If students submit proposals, they should be detailed enough. It can not only be said that the company would, for example, benefit from more promotion of its products. Such a statement needs to be substantiated by calculations, graphs, objective facts, identified indicators, specific analysis, or survey results, it is necessary to quote and refer to the sources of the claims. Simply put, every claim should be backed up by a clear ‘proof’.
The argumentation must be logical throughout the text creation process – all sub-chapters must be directed towards the goal set in the introduction. It is advisable for the author to point out the legitimacy, meaning and meaning of the individual chapters on an ongoing basis – ideally in the form of paragraphs introducing the individual chapters.
The main arguments from the individual chapters should be summarized in the conclusion and only on the basis of which should the author go into the verification of hypotheses – that is, to try to confirm them or to refute them (or to answer the research questions). Therefore, in the diploma and bachelor thesis only those facts that are relevant in the given issue and which have some meaning and value for achieving the goal of the work should be mentioned.
The content to be communicated must be conceived in such a way that the reader can orientate in it, yet (or perhaps because of this) the author’s ideas should be elaborated up to the greatest details. The basic principle is the logical sequence of arguments that will be linked to the whole on the basis of clear links.
It is also important to “dispense” a number of individual arguments – if all the information is presented at once, the reader will stop reading in the text and will not appreciate the value of each argument. Only when the text is organized into sophisticated units will the reader (supervisor, opponent) be able to orientate in them and process them. Thus, in general, one argument should contain at least one separate paragraph.